“I see different qualities in different people, but there are three attributes that all successful designers seem to have. The first is tenacity; this is the ability to keep working at a task until it is right rather than settling for the first idea that appears. The second is boldness, or a willingness to risk failure. And finally, cussedness. This sounds paradoxical because most design tasks require empathy and objectivity, but no great design comes without a dollop of selfishness and bloody-mindedness”

Adrian Shaughnessy in an interview for the FuelRCA